TCI Starts ‘Video On Demand’

Cable giant Tele-Communications Inc., American Telephone & Telegraph and Denver-based U.S. West will launch a 12 to 18 month pilot program later this year to provide a homevideo store selection of movies and special events to 450 suburban Denver cable households via existing cable and fiber-optic lines.

The test is the first widespread consumer test of enhanced cable pay-per-view and “video on demand.” Cable subs in the test area will be able to select from more than 1,000 movies and special events available at any one time.

The pilot program first will test an enhanced p-p-v service that offers any of 15 movies or features daily. At least six movies will be available at a time, as often as four times an hour.

The service enables subscribers to use a remote control to select from a printed list.

Malone and other officials said the cost will be comparable to homevideo store rental charges: $3 or less per movie or event.

TCI will provide the programs, AT&T, the software for the service and special converter boxes and U.S. West fiber-optic transmission and research of customer reaction.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading