Pubcaster KCTS-TV topped $1 million in its pledge drive, a record 74% increase from the year before. Of the 17,297 pledge callers, 11,996 were from Washington and 5,301 from British Columbia. Average subscription amount was up 5% over 1989.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut