SAG-AFTRA Ad Talks Continue

As expected, the Screen Actors Guild, the American Federation of Television & Radio Artists and the Joint Policy Committee representing advertisers and commercial producers, have extended their contract on a day-to-day basis while negotiations to reach a new pact continue.

The contract between the actors and management expired at midnight Feb. 5, without the two sides reaching an agreement. Negotiations began Jan. 15 and continued late last week.

In a statement, negotiators declined to characterize the talks other than saying they would continue past the expiration point. Members of SAG and AFTRA are being advised to continue to seek work and go on auditions.

The contract that expired represents more than $350 million in revenues for actors, or roughly 40% of their overall pay. In 1988, when talks extended a month after their contract had expired, union members walked for four weeks.

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