You will be redirected back to your article in seconds

P&G Pacts Big Bucks Deal

Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains five minutes of national time for the distributor.

Orion domestic tv prez Bob King declined to elaborate on the specific price or the number of spots per show for which P&G is committed. P&G was attracted to the talkshow “because it is not issue-oriented,” said King, who added that the program’s host and its potential for female demos also were attractive.

More TV

  • Katie Lovejoy

    CW Developing Supernatural Cop Drama From Katie Lovejoy, Bill Lawrence

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • TV News Roundup: 'The Alienist' Sets

    TV News Roundup: 'The Alienist' Sets Premiere Date on TNT

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • John Dunsworth, 'Trailer Park Boys' and

    John Dunsworth, 'Trailer Park Boys' and 'Haven' Star, Dies at 71

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • Roy Price

    Amazon Showrunners React to Roy Price's Ouster

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • Turkish Dramas Ready for Mipcom Buyers

    Turkish Dramas Ready for Mipcom Buyers

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • Phi Turkish TV Show

    Turkish Content Producers Embrace Platforms

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

More From Our Brands

Access exclusive content