Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains five minutes of national time for the distributor.

Orion domestic tv prez Bob King declined to elaborate on the specific price or the number of spots per show for which P&G is committed. P&G was attracted to the talkshow “because it is not issue-oriented,” said King, who added that the program’s host and its potential for female demos also were attractive.

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