P&G Pacts Big Bucks Deal

Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains five minutes of national time for the distributor.

Orion domestic tv prez Bob King declined to elaborate on the specific price or the number of spots per show for which P&G is committed. P&G was attracted to the talkshow “because it is not issue-oriented,” said King, who added that the program’s host and its potential for female demos also were attractive.

More TV

  • Matt Lauer Addie Collins Zinone-Affair-2

    Inside Matt Lauer's Secret Relationship With a 'Today' Production Assistant (EXCLUSIVE)

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • Robin Roberts Omarosa

    'Good Morning America's' Robin Roberts to Omarosa: 'Bye, Felicia'

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • Ads

    Best and Worst Ads of 2017

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • Ajit Pai

    FCC Launches Review of TV Station Ownership Cap

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • Kylie Bunbury Game Night

    'Get Christie Love' Reboot at ABC Casts Kylie Bunbury in Lead Role

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

  • The Simpsons Disney Fox

    'The Simpsons' Predicted Disney's Acquisition of Fox Almost 20 Years Ago

    Group W Advertiser Sales has concluded a multi-million dollar ad sales deal with Procter & Gamble for Orion’s all-barter entry, “The Chuck Woolery Show.” Deal marks the first time in recent memory that a new firstrun talkshow strip has received a large upfront commitment so far in advance of its fall launch date. “Woolery” contains […]

More From Our Brands

Access exclusive content