NBC Sets P-P-V Olympics Menu

The summer 1992 pay-per-view Olympics will be available to viewers in three packages – bronze, silver or gold – at different prices and contents.

These packages include more comprehensive and live events than broadcast tv and are being marketed as the “Olympics Triplecast.”

The Triplecast will be available for between $100 and $170 (give or take 12%), according to a presentation Marty Lafferty, v.p. for the NBC Pay-Per-View Olympics, at last week’s two-day Kagan DBS/pay-per-view/home video seminar.

Lafferty said the bronze package will offer seven weekend days and nights of viewing, including the opening Sunday and the following two three-day weekends. It will be priced under $100.

The $125 silver package will encompass all 15 days of p-p-v events plus offer a 50% discount on commemorative merchandise.

In addition to full p-p-v coverage, the $170 gold package will offer extras such as a commemorative hard-cover illustrated book about the 1992 summer Olympics and a videocassette.

Lafferty also said that system operators are being given an option and incentives to deliver the Triplecast to their nonaddressable subscribers via a cable system frequency-specific, three-channel positive trap.

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