While American armed forces were busy making war, Danny Schechter was at NATPE feverishly selling peace. Specifically, Schechter, v.p. of the independent production company Globalvision, was looking for tv and homevideo deals for his 40-minute documentary of the making of “Give Peace A Chance,” the anti-war anthem penned by John Lennon and rewritten by his 15-year-old son, Sean, and rocker Lenny Kravitz to protest U.S. involvement in the Persian Gulf.
Despite the fact that the “Give Peace a Chance” remake has been moving quickly up the charts, Schechter had yet to find an outlet for the film on American tv or a homevideo deal. Originally, Polygram homevideo had agreed to underwrite and distribute the film, but it walked on the deal because of the political nature of the project, according to sources close to the deal. Distribution rights reverted to Globalvision, which produces the weekly tv magazine show “South Africa Now,” and Propaganda Films, which produced the video.
At press time, Schechter said he was close to cutting a deal with MTV to air the documentary. Negotiations also were underway for the homevideo rights with CBS/Sony Video.