Paramount Domestic TV temporarily will suspend make-good requirements for barter shows preempted by coverage of the Gulf war. The move, effective through Jan. 21, could cost Par if advertisers insist on rebates. License agreements provide for preemption for bona fide news coverage of events of public importance. On Jan. 22, Par intends to return to contractual obligations “unless conditions… require a different approach.”
Premier Advertiser Sales, owned by Par and MCA TV, appeared to have left maneuvering room. In its letter to stations, the firm noted “that some advertisers have special concerns regarding this crisis, and we will do all we can to… address their needs.” While most of Par’s shows are day and date, MCA’s firstrun barter entries primarily appear on indies without major news operations.