KTLA has scheduled Tribune’s “The Joan Rivers Show” for the noon to 1 p.m. slot beginning March 11. The Tribune-owned station acquired the talkshow last week after KCBS-TV, citing low ratings, pulled it from the 3 to 4 p.m. time period.

At KCBS, Rivers faced stiff competition from KABC-TV’s “The Oprah Winfrey Show” and KNBC-TV’s “Donahue.”

KTLA g.m. Steve Bell said he expects the show to perform stronger at noon against soaps and local news. Rivers has performed best where she has gone directly against soaps.

“The show has never had a fair chance in L.A.,” said Bell, who’ll promote the series. “To put it opposite Oprah and Phil is to ask it to fail. If KCBS thought it would do well there, it was foolish.”

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