Kidvid Re-ACT-Ion

In reply comments to the FCC on its latest kidvid rulemaking, industry groups took aim at comments from Action for Children’s Television that they considered too restrictive, most notably the “restrictive” barring of shows with product tie-ins.

A proposal ACT by “toy-based programs” would punish producers of responsible programming such as “Sesame Street” and “DuckTails,” said the Walt Disney Co. It will “imperil the production of quality childrens programs and arbitrarily limit the diversity of new program ideas.” NAB also took issue with ACT, citing ACT’s insistence on an hour of time and age-specific educational programming per day, and its “onerous enforcement

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