You will be redirected back to your article in seconds

Intl. Barter Called Viable Option

International barter ad sales will become a viable option in the near future, according to Intl. Ratings Services chairman Bill Harvey at NATPE. Harvey said the immediate advantage of international data will involve renewals and upgrades of existing shows, but that international barter won’t be far behind. International co-production of series will make it more important, he adds, for suppliers to know how their programs are performing abroad.

IRS provides ratings data from 13 countries to U.S. subs and recently arranged to serve as the exclusive provider of data from AGB, the European ratings service, in North America.

More TV

  • Canal Plus

    Canal Plus Orders Thomas Lilti's 'Hippocrate' Medical Series

    International barter ad sales will become a viable option in the near future, according to Intl. Ratings Services chairman Bill Harvey at NATPE. Harvey said the immediate advantage of international data will involve renewals and upgrades of existing shows, but that international barter won’t be far behind. International co-production of series will make it more […]

  • Teen Titans Go

    'Teen Titans Go': Animation for All Ages Celebrates Major Milestone Ahead of Feature Film

    International barter ad sales will become a viable option in the near future, according to Intl. Ratings Services chairman Bill Harvey at NATPE. Harvey said the immediate advantage of international data will involve renewals and upgrades of existing shows, but that international barter won’t be far behind. International co-production of series will make it more […]

  • Duffer Brothers Variety Facetime Interview

    Duffer Brothers on 'Stranger Things' 2 and What Scares Them

    International barter ad sales will become a viable option in the near future, according to Intl. Ratings Services chairman Bill Harvey at NATPE. Harvey said the immediate advantage of international data will involve renewals and upgrades of existing shows, but that international barter won’t be far behind. International co-production of series will make it more […]

  • Occupied 2

    MTG Studios Boards Norwegian Drama Series 'Wisting'

    International barter ad sales will become a viable option in the near future, according to Intl. Ratings Services chairman Bill Harvey at NATPE. Harvey said the immediate advantage of international data will involve renewals and upgrades of existing shows, but that international barter won’t be far behind. International co-production of series will make it more […]

  • endemol shine logo

    Endemol Shine Surprises With Plan to Shrink Southeast Asia Operation

    International barter ad sales will become a viable option in the near future, according to Intl. Ratings Services chairman Bill Harvey at NATPE. Harvey said the immediate advantage of international data will involve renewals and upgrades of existing shows, but that international barter won’t be far behind. International co-production of series will make it more […]

  • Stranger Things Season 2

    Netflix, Deutsche Telekom Ink Global Partnership

    International barter ad sales will become a viable option in the near future, according to Intl. Ratings Services chairman Bill Harvey at NATPE. Harvey said the immediate advantage of international data will involve renewals and upgrades of existing shows, but that international barter won’t be far behind. International co-production of series will make it more […]

  • The Simpsons

    All the Thanksgiving TV Marathons You Can Binge This Weekend

    International barter ad sales will become a viable option in the near future, according to Intl. Ratings Services chairman Bill Harvey at NATPE. Harvey said the immediate advantage of international data will involve renewals and upgrades of existing shows, but that international barter won’t be far behind. International co-production of series will make it more […]

More From Our Brands

Access exclusive content