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Guerrilla Tactics Tried On-Air At WYTZ

Eighteenth-ranked contemporary hit station WYTZ-FM, in an attempt to cut its third-ranked competitor, CBS’ WBBM-FM, down to size, has hired controversial radio consultant Randy Michaels. Michaels is renowned for reversing the fortunes of Jacor Communication’s “Power Pig” WFLZ-FM by assaulting the competition on air. Michaels’ tactics are beginning to take hold at ABC’s WYTZ, which has been airing around-the-clock bilingual attacks (targeting WBBM’s Hispanic listeners), ridiculing WBBM’s music selection, programming style and program director, Dave Shakes.

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