Executive Shuffle

MARY BARELA has been named v.p. of licensing and merchandising at Fox Inc., a new post. Barela has been director of licensing and merchandising since August 1989.

RICHARD BORNSTEIN has left the Samuel Goldwyn Co. to succeed MICHAEL RUSSELL as director of national feature film publicity at Paramount Pictures. Russell is now publicity v.p. at Orion.

Universal Pictures has upped TRACY MASINGTON to manager of publicity and promoted JEFFREY SAKSON to manager of production publicity.

MARILYN LIPSIUS has been upped from senior director to v.p., publicity, RCA Records.

BRUCE TENENBAUM has been named senior v.p., promotion, at Impact Records. He was national promotions director for Atco.

JIM PAGLIARO has joined Technicolor Videocassette as v.p. of sales and marketing.

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