Paramount Pictures last week denied various reports of sizable lower-echelon layoffs in its feature and tv wings, but acknowledged some staffers had been let go “to improve efficiency and productivity and to manage costs throughout the company.” Sources say Paramount pinkslipped 12 tv personnel last week. The studio is understood to have freezed a number of jobs in which vacancies have not been filled. The company conceded laying off three people in New York: east coast publicity director LLOYD IBERT, senior publicist BILL KENLY and a publicity assistant.

Ending a four-year association with Orion Classics’ ad-pub department, BRIAN CALDWELL has been named director of sales and publicity at MK2 Prods. USA.

CYNTHIA WICK will ankle her exec v.p. of marketing post at 20th Century Fox to join Aspect Ratio as a partner and executive v.p. She also will serve as prexy of a new print advertising and title design unit at the film trailer/tv blurb boutique. There currently is no replacement in line for Wick, per Fox officials.

Paramount plans to replace MICHAEL RUSSELL, who resigned as executive director of national publicity to be come v.p., publicity for Orion Pictures, based on the Coast. He joined Par in 1987 after nine years at Walt Disney.

HOMEVIDEO

VPI-Videfilm Producers Intl. has promoted GEORGE NOONEY controller. The CPA spent most of his 10-year career at Goldstein Golub Kessler & Co., whose accounting clients included Robert Halmi Inc. and Reiss Media.

DAVID BISHOP becomes senior v.p. and general manager at Live Home Video on Feb. 1. Previously, he was v.p. of sales for MGM/Pathe Home Video.

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