Executive Shuffle

Emilio exiting New Line senior VP post

ALLISON EMILIO will be leaving her post as senior VP, marketing and publicity, at New Line Cinema after four years with the company. She will be replaced by former Miramax Films pub exec CHRISTINA KOUNELIAS.

Emilio is expected to remain on board until expiration of her contract at the end of December. Before the end of the year, Kounelias will relocate from her New York base to New Line’s Los Angeles office, where she will report to marketing prexy Sandra Ruch.

Emilio oversaw the campaigns of such films as “Teenage Mutant Ninja Turtles” (1 and 2), “A Nightmare on Elm Street” (installments 3 to 5), both “House Party” pics, “Hairspray” and “Metropolitan.”

She joined New Line’s Gotham office in January 1988 as VP of marketing and publicity and was given her senior veepee stripes in July 1989. Emilio was transferred to the company’s West Coast headquarters last July when marketing was relocated to its Robertson Boulevard address.

Before coming to New Line, Emilio set up a field pub office for Lorimar Film Entertainment in Toronto in 1987; before that she was director of national advertising/promotion for Atlantic Releasing for two years.


JONATHAN MARDER and BABS LANGDON, who ran Jonathan Marder & Associates for seven years, are dissolving the Manhattan-based agency to pursue other opportunities. The duo specialized in promotion of independent films; their clients included Miramax, Prestige, New Line, Greycat and IRS Releasing.

Though the agency promoted such avant-garde fare as “Paris is Burning,” it became a favorite of Gotham newspapers and TV stations for engineering such stunts as escorting star Wayne Newton to the premiere of “The Dark Backward” in a garbage truck and burning a witch at the stake in Central Park to hail the arrival of “Warlock.”


DIANE SALERNO was upped to VP of national promotions and special projects for Columbia Pictures and Tri-Star Pictures.

Salerno began her entertainment career in 1983 as assistant to Fay Vincent, former chairman of Columbia Pictures Entertainment. In 1985, she segued to TriStar as field promotion coordinator then moved up to senior field promotion coordinator and in 1988 to director of field publicity and promotion.

In 1989, following the merger of the Columbia and TriStar marketing divisions, she was made director of national promotions and special projects.

LEONIE DE PICCIOTTO was elevated to senior VP, worldwide marketing, at Samuel Goldwyn Co. She replaces RON WANLESS, who leaves the company after 2 1/2 years in the post.

De Picciotto, who joined Goldwyn nearly seven years ago, will oversee worldwide publicity, promotion and advertising for the company’s upcoming product. Her most recent post was VP of publicity. Wanless plans to pursue other entertainment-related projects. He moved to Goldwyn in 1989 from New Line, where he was marketing co-prez.

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