Election Doesn’t Get Prime Treatment

The City of Brotherly Love’s TV news teams spurned lengthy election coverage in favor of network programming on election night – an evening that proved to be worthy of national attention as Pennsylvania democrat Harris Wofford beat Bush-backed Richard Thornburgh for a U.S. Senate seat.

The city mayor’s job and a congressional seat also were at stake in the Nov. 5 election.

Except for a few brief updates in primetime, KYW-TV’s election night coverage began with the station’s 11 p.m. newscast. But staffers at KYWTV, which aired NBC’s entire primetime lineup, did participate in a joint project with the city’s three cable operators, Comcast, Greater Media and Wade Cable vision. From 9 to 11 p.m., city cable subscribers saw KYW-TV reporters covering election returns on a public-access channel (the first hour originated at KYW’s studios, the second at Comcast’s).

WCAU-TV aired the two-hour CBS telemovie “Posing,” but the station began the broadcast at 8 p.m. and stretched it to 11 p.m. airing frequent news updates. This plan proved to be bad news for WCAU’s 11 p.m. news, which rated third for the night.

Only WPVI-TV dropped any primetime programming – ABC’s “Coach” – for a half-hour special report. That spec earned a 14/20 rating, compared to 25/38 for the previous week’s “Coach.”

The 11 p.m. newscasts were extended on each station. WPVI, on Barbara Walters’ coattails, scored an 18/36. KYW, usually a distant third at 11 p.m., was second with 9/18, and WCAU was 6/13.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading