KTVU Oakland is the first west coast station to challenge network morning shows with two hours of local and national news. KTVU g.m. Kevin O’Brien plans to spend $2.5 million on the ayem program’s first year – 19 new staffers will be hired and the newsroom will be enlarged.

Initial returns from KTVU’s 7 to 9 a.m. venture suggest that the show is already doing about as well as “CBS Morning News,” but it has a way to go before becoming a serious threat to either ABC’s “Good Morning America” or NBC’s “Today.” KTVU’s first Nielsens average about 1.1/6 (Arbitron: 1.5/7) against 1.6/9 (1.7/8) for CBS, 3.7/20 (4.1/20) for ABC and 2.4/13 (3.6/17) for NBC.

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