Can Local Ayem Fare Eat ‘GMA’ For Breakfast?

KTVU Oakland is the first west coast station to challenge network morning shows with two hours of local and national news. KTVU g.m. Kevin O’Brien plans to spend $2.5 million on the ayem program’s first year – 19 new staffers will be hired and the newsroom will be enlarged.

Initial returns from KTVU’s 7 to 9 a.m. venture suggest that the show is already doing about as well as “CBS Morning News,” but it has a way to go before becoming a serious threat to either ABC’s “Good Morning America” or NBC’s “Today.” KTVU’s first Nielsens average about 1.1/6 (Arbitron: 1.5/7) against 1.6/9 (1.7/8) for CBS, 3.7/20 (4.1/20) for ABC and 2.4/13 (3.6/17) for NBC.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading