B’cast, Cable Union Makes Headline News

Gillett’s WJW-TV and North Coast Cable, with 75,000 Cleveland subscribers, have teamed for Ohio’s first broadcast-cable newscasting through CNN’s Headline News.

WJW – toprated local news station and seeking viewer expansion – supplies NCC with six minute local news segments taped and recorded four times daily. Anchors are WJW news editors Denise Dufala and Rick Young; Jasmin Racic produces.

Cost for the venture, according to Virgil Dominic, station president and general manager, was reported as $100,000. There are1 1/2 minutes of commercial time available within each segment, explained Lee Howley, head of NCC, with “advertising sales brisk” and 60% of revenue going to the station. Program expansion into the weekend is being planned.

WJW also has a radio tie-in; its hourlong 6 p.m. newscast is simulcast weekdays over Malrite’s WHK-AM.

The WJW-NCC hookup makes Cleveland the fifth-largest city (and the seventh station in a top 20 market) to engage in a cable/CNN partnership, according to Dominic, who noted that although discussions have been underway for over six months, the outbreak of hostilities in the Persian Gulf has stimulated news interest. Expansion of the service in adjacent markets, such as Akron, is being contemplated.

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