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Atlantic All Mixed Up With New ‘Mix 98.5’

Atlantic Radio has changed WROR-FM’s call letters and format. Pending FCC approval, it will become WBMX-FM, known as “Mix 98.5.” The format, identified as “HOT AC,” emphasizes upbeat music. The change was expected since the appointment of Greg Strassell as program director late last month.

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    Atlantic Radio has changed WROR-FM’s call letters and format. Pending FCC approval, it will become WBMX-FM, known as “Mix 98.5.” The format, identified as “HOT AC,” emphasizes upbeat music. The change was expected since the appointment of Greg Strassell as program director late last month.

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