A Little Bit Country

Country radio station KSCS-FM racked up its fifth quarterly first-place position in the Arbitron ratings in a period that saw three of the first top-four stations in the Dallas-Fort Worth marketplace following the country format.

Adult contemporary station KVIL (8.1 rating), a perennial leader, placed second with a 6.7 FM and 0.2 AM (simulcast) share. KSCS (9.1 rating/10 share) and third place KPLX-FM (6.6/7.4) had a combined 15.7 share, an increase from 14.4 in the winter 1990 period.

Fourth place WB AP-AM (4.5), a country station with a news orientation, registered a 6.2 share, up from 4.6 in the winter, typical of the months during the Persian Gulf war. All-news station KRLD-AM (4.9), for example, in sixth place, went from a 4.9 to a 5.5 share and all-talk station KLIF-AM (2.5), tied at No. 11, rose from a 2.5 to a 3.1 share.

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