Alan L. Hale, 41, industry publicist, died Jan. 22 in New York of AIDS.

Hale was a principal and v.p. of Hale & Husted Associates, a Manhattan-based public relations and marketing firm. Hale handled publicity for three soap operas: NBC-TV’s “Another World” and CBS-TV’s “Guiding Light” and “As The World Turns.”

For the past five years, he supervised publicity for the Pepsico Summerfare Intl. Festival of the Performing Arts at the State U. of New York at Purchase. Among his other accounts were the Lehman Center for the Performing Arts, the American Festival Dance Theater and the Elisa Monte Dance Co.

Prior to opening Hale & Husted with Al Husted in 1985, Hale worked for Marvin Jenkins Public Relations, Alpert/Levine and March Five Public Relations. At March Five, he helped promote the Tony Awards for two years.

Hale was active in AIDS benefit performances and was a member of the National Assn. of Television Arts & Sciences.

Survived by his father, Malcolm, and a sister, Ann McWilliams.

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