“Geraldo” is slated to bow in the USSR March 1 with a seg on Elvis Presley.
Tribune Entertainment, one of the three partners involved, says the program is the first American show to be scheduled daily in the USSR. The agreement runs through Dec. 31. Show will air on a strip basis; the Soviets are not paying a license fee, but Tribune Entertainment gets 10 minutes of commercial availabilities in each hour (45 minutes of program content).
The other two partners in the venture are the Soviet government’s Radio Moscow, which has a for-profit division, and Transworld Communications USA, a Washington, D.C.-based media company that also operates out of Moscow.