For the first time, Canada’s federal broadcast regulator is commissioning a study of a television market before considering an application for a new station.
Until now, the onus has been on the applicants competing for new television and radio licences to prepare their own studies showing a market is strong enough to support a new competitor.
But broadcasters long have suggested that the Canadian Radio-Television and Telecommunications Commission should undertake the market studies.
CRTC spokesperson Bill Allen says the move is part of the commission’s focus to be more sensitive to market conditions.
The markets in question are the cities of Edmonton and Calgary in the province of Alberta, where the Alberta Television Network Corp. has applied to set up new stations.