As part of a marketing effort aimed at raising the profile of Hollywood writers, the Writers Guild is lobbying the media to consider reporting on the people who write the words the public hears on screen.
Three times a year, the guild will hold receptions at which writers of newly released films can meet the press. On March 12, a few days before the guild’s own award show, the guild will invite the press to a reception.
Part of the effort is aimed at studio marketing departments – making sure the star-making machinery remembers to include the writer’s names in the press packets on films, for example. The guild also is trying to influence studio marketing departments to include writers when shooting making-of-the-film videos that are a popular component of motion picture marketing campaigns.
“We are reaching out to the public to reacquaint them to the writer’s contribution,” said writer Timothy Wurtz.