With ABC leading the way, the three networks’ news programs pulled in 20% more viewers age 18-34 during the first week of the war (Jan. 14 to 20) than during the previous week, according to Nielsen. Overall network news viewership jumped only 8.6%.
Over all three webs, there were 1.7 million more people 18-34 watching the network news last week.
ABC snared 4.1 million viewers in the coveted age group, up from 2.83 million the week of Jan. 7 to 13 – an increase of 45%. CBS showed a 14% increase in that category, while NBC managed only a 2% hike.
In the week prior to the war, the 18-34 crowd made up 30% of CBS’ audience, compared with 28% for NBC and 26% for ABC. In the first week of the war, these younger viewers comprised 34% of CBS’ audience and 30% of ABC’s. NBC again experienced the least growth, with only 29% of its audience 18-34.