Swedes Turning Away From Shoot-Em-Up Pix

Quality films with a broad public appeal sums up what Swedish buyers are looking for at Cannes this year.

Conny Planborg of Planborg Films, currently riding high on the runaway success of “Dances With Wolves,” says, “For every year, it becomes more and more evident that the audiences want quality instead of ultra-violent product with lots of meaningless killings.”

The word “quality” is present in every talk with Swedish distribs, although none, naturally, can name any titles they’d be interested in as of yet.

Says Bertil Sandgren at Sandrews: “We already have four of the films in the official selection, among them, ‘Guilty By Suspicion’ and ‘Rhapsody In August.’ But we are also looking for good quality films that have public appeal. I must say, though, that it so far doesn’t look like there is much happening. The AFM,” he adds, “was not very rewarding. I hope in Cannes we’ll be able to meet people and get a chance to discuss new products and read scripts.”

Peter Possne of Sonet Films says his company is looking for “big and interesting features. But the market is selective, and has become even more so since the AFM.”

Planborg says he and his colleagues will be “reading scripts and talking to people. For the last weeks we’ve had lots of talks and communication with people we expect to meet in Cannes, and our aim is to try and find a couple of quality films,” he says.

“I don’t know much about what we might be interested in yet when it comes to specific titles,” says Jorgen Wennstrom of Svensk. “I’ll keep a lookout at the market [for] quality films. We are also looking ahead discussing future products.”

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