Sat Station Seeks The Finishing Touch

Hutchvision, the soon-to-be-launched Hong Kong-based sat-tv broadcaster, says it has two good reasons for its last-minute decision to go to Cannes.

Although Hutchvision has the bulk of programming needed for the launch of its pan-Asian STAR-TV network in August this year, programming veep Alexander Zilo is looking for “the salt and pepper” with which to spice up station presentation.

“We’re focused on finding entertainment and ‘infotainment’ product suitable for a generic family viewing audience,” he says.

Just as important, Zilo insists, is Hutchvision’s recognition of the value of community spirit which pervades the international entertainment business, especially during festival times.

Zilo believes Hutchvision and STAR-TV are part of the international community and “it’s important to consolidate the relationships we’ve forged over the last 18 months.”

Make new friends

“We want to see our old friends from places like NATPE and meet up with new providers on the European side.”

Hutchvision, whose STAR-TV web will service over half the world’s population in 32 countries including India, China, the Gulf States, Taiwan, Singapore, Malaysia, Indonesia and its home base Hong Kong, expects to have seven channels up and running by the first half of this decade.

Three 24-hour channels (music, sport and Mandarin) will launch in August this year, followed by general entertainment, news, business and Japanese services.

Hutchvision is 50% owned by Hong Kong’s third-largest company, publicly listed trading conglomerate Hutchinson Whampoa Ltd., and 50% by Hutchinson Whampoa Ltd. tycoon Li Ka Shing and his family.

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