Action movies have been getting the chop with Hong Kong cinemagoers lately, according to one industry veteran.
Crucindo Hung, managing director of Delon Intl. says he has the feeling that “happily ever after” stories like “Pretty Woman,” the colony’s top English-language offering last year are about to replace the bang-crash-thud-boom-blast movies (like Stallone’s “Rambo” series) that have dominated cinemas for several years.
“I’ve been thinking for a while that there will be a change in audience tastes,” says Hung, “but I wasn’t sure at first what would come next.”
Get twisty love
“Now, I think it could be love stories, or love stories with a twist, like ‘Ghost’ which was all the rage in Hong Kong for a long time after it was released.”
Hung, who will be on the prowl for about 10 to 15 movies to place in cinemas in the colony says he’s hoping to pick up a nice balanced range of product including his hit-pick romantic numbers, some action-suspense (for those fighting the trends) and a couple of good comedies.
“The most important thing is that they be made well and have a good storyline,” he says in a statement that underlies a major evolution in the taste of the mass of cinemagoers here.
In the past, production and presentation quality was not necessarily a key factor to audience appraisal: A liberal splash of gratuitous violence (as with the “Rambo” series) could ensure a long and prosperous run for any ordinary piece of celluloid labor.
If Hung is right, a new age of cinema sophistication could soon hit Hong Kong right in the movie business.