Pay-per-view concerts continue to be hit-and-miss enterprises, with word that one high-profile special is gathering steam while another has been canceled.
Jim English, senior v.p. of programming at Viewer’s Choice, reports that the company’s Dec. 4 p-p-v show featuring the Judds is sizing up as a winner.
English says the Judds’ show “can get up there into the 1% to 1.5% [ buy rate] area,” citing events with the Rolling Stones and New Kids on the Block, which drew about a 1.5% rate – the best numbers racked up by music events in the format.
Concert, taking place near Nashville, will be the duo’s last.
Meanwhile, Reiss Media’s “Two Rooms Live! Celebrating The Songs of Elton John & Bernie Taupin,” skedded for Dec. 13, has been canceled over what Reiss calls “circumstances beyond our control.”
Show was to have featured many of the artists appearing on the recent “Two Rooms” John/Taupin tribute disk, which features George Michael, Tina Turner and Wilson Phillips.
“We had initial commitments from lots of the artists featured on the album,” said Reiss spokesman Peter Brickman, “but ultimately it came down to us not having enough to warrant going on with the show.”
But other sources say Reiss and co-producer Polygram Diversified Entertainment gave up in the face of the artists’ demands. They say the pair were paying up to $350,000 for talent and already had accrued some $3 million in talent fees, making the potential for profit virtually nil.