Halloween played tricks on the Broadway box office during Week 22 (Oct. 28 to Nov. 3), with receipts of $5,141,665 showing a slip of 5.8% from the previous week.
Paid attendance was down too, dropping 4.9% to 126,560. Of the 16 productions, only four made b.o. gains, and two of those were perennial sellouts “Miss Saigon” and “The Phantom of the Opera.”
The other two risers were “The Homecoming,” moving up after the previous week’s heavily-papered houses, and the well-received “Dancing at Lughnasa.” The Dublin import showed particularly strong box office, selling at 94.5% of capacity.
“Park Your Car in Harvard Yard” got off to a slow start during its first week at the Music Box. For five previews, the play took $56,827.
The remaining 11 productions took downward slides, many due to the weak Halloween turnout on Thursday. “Cats,” “City of Angels,” “Grand Hotel,” “Les Miserables,” “Lost in Yonkers,” “The Secret Garden,” “Six Degrees of Separation” and “The Will Rogers Follies” – in other words, the bulk of the roster – all reported significant dips.
More than a few of t he fallers fell by more than a few dollars. All but “Six Degrees of Separation” were off by more than $30,000, compared with the previous week.
‘Time’ marches on
Circle in the Square’s subscription base kept “On Borrowed Time” from slipping too much, and “Once on this Island” fell more moderately than others but landed in very shallow waters.
Receipts for the musicals totaled $4,294,405, or 84% of the Broadway total. Attendance at the musicals was 96,549,84.8% of musical capacity. Plays made $847,260,16% of the total, with paid attendance of 30,011 at 72.3% of play capacity.
Average ticket prices were $40.63 for all shows, $44.48 for musicals and $28.23 for plays.