U.S. Pavilion Hooks AT& T

Shaping up an array of functions for the Cannes Film Festival, the American Pavilion has cinched a deal with AT&T to come aboard as a major corporate sponsor to help underwrite the center’s $300,000 budget.

AT& T joins Eastman Kodak and Completion Bond Co., which are making respective contributions of $85,000 and $60,000, and Cimarron/Bacon/O’Brien as a corporate sponsor of the communications and hospitality center for Cannes-bound American filmmakers, producers and distribs.

Making its third annual appearance at Cannes, the Pavilion – brainchild of Los Angeles-based Julie Sisk – officially opens on the first day of the festival, May 9, with a ribbon-cutting ceremony planned for Saturday, May 11, at noon.

Dennis Hopper is scheduled for the ceremony, which will be officiated by Susan Wood, American consul general from Marseille. Also expected to attend are the Mayor of Cannes, Michael Mouillot, Michel Bonnet, secretary general of the festival, and Marcel La Thiere, director of the Cannes market.

Highlights at this year’s Pavilion at Cannes include the Independent Feature Project’s annual press conference for American filmmakers participating in the festival, a cocktail reception hosted by the Assn. of Film Commissions and an exhibit designed by Cimarron/Bacon/O’Brien depicting the evolution of a film marketing campaign.

Roger Ebert once again will host the IFP press conference, which will take place on May 15.

IFP also is planning two roundtable discussions: “New Kids on the Block,” featuring a panel of executives from fledgling U.S. distribs Fine Line Pictures, Prestige and Aries on May 13; and “Film Festival Roundup,” scheduled for May 16.

The Pavilion will return to its 1990 location, adjacent to the Palais des Festivals. Provided at the center for the duration of the 12-day festival is office space, a bar and restaurant, and an American press center and a message service with private mailboxes, phones, fax numbers and photocopying equipment.

Other ’91 sponsors of the Pavilion include Coca-Cola, American Airlines, Miller Brewing, Sony, Midnite Express, the Intl. Herald Tribune, CNN, Apple Computer and the Uptown Group.

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