RCA/Col Pops ‘Popcorn’

Homevid rights to Studio Three’s first release, “Popcorn,” have gone to RCA/Columbia Pictures Home Video. Jonathan Wolf, prez and chief operating officer of Studio Three, said he’s also discussing upcoming titles with RCA/CPHV, but no agreement has been reached.

Studio Three was launched last summer by Wolf and Robert Cheren, both former New World execs, when they announced plans to release 12 to 16 films a year.

Though several of RCA/Col’s current execs were New World Video toppers, Wolf said the company won the “Popcorn” rights because it was best able to meet Studio Three’s needs.

“Popcorn” video release is tentatively planned for the first half of June. “Our goal is to get it out before the Christmas releases,” said Wolf, “As a horror-comedy, 41/2 months after theatrical seems to be the best marketing approach.”

The title already has some notoriety in the video marketplace, as Studio Three supported the current theatrical release with a vidstore promotion. Customers who rented two horror films were offered free popcorn at participating vidstores.

Studio Three’s second theatrical release, tentatively titled “Rich Girl,” is set for an April or May opening.

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