Columbia may have missed the opportunity to cross-promote “Texasville” with “The Last Picture Show” when the former was released theatrically, but video is providing a second chance.
In an unusual show of cooperation, RCA/Columbia Pictures Home Video and Nelson Entertainment will jointly promote the two films when they are released on cassette in April.
RCA/Col will release Peter Bogdanovich’s 1971 film, “The Last Picture Show,” on video for the first time April 3. The tape will carry a trailer for Bogdanovich’s 1990 “Texasville” sequel.
In turn, Nelson will include a trailer for “The Last Picture Show” at the beginning of its April 25 “Texasville” release.
Columbia was criticized when it opened “Texasville” last September for having failed to prime the market with theatrical rerelease of “Last Picture Show.” Bogdanovich reportedly lobbied the studio to re-promote “Texasville” on a double bill with “Picture Show.”
“Texasville” might also have benefited in theatrical if “Picture Show” had been released on video last fall, but Bogdanovich said the original negative needed costly restoration that couldn’t be completed in time.