Par Unveils Specter Of ‘Ghost’ Vid

Paramount Home Video will release “Ghost” March 21 with a wholesale price that equates to $100 retail, according to published reports.

Details of what’s expected to be an aggressive marketing campaign are scheduled to be announced Jan. 31.

Paramount’s plans for the boxoffice smash have been the subject of speculation for months. Sources said the company had at one point settled on a low-priced, sell-through release, but in recent weeks changed to a high-priced strategy.

Though the $100 price suggests “Ghost” is targeted to the rental market, Paramount is expected to support dealer efforts to sell off used rental copies in the weeks following the release.

In nearly four years, only one other major release has been priced at the equivalent of $100, Par’s “The Hunt For Red October” (most top titles are priced at $90 to $93).

More Film

  • Donald Trump 'Mentally Unfit' to Be

    Donald Trump Is 'Mentally Unfit' to Be U.S. President, Rob Reiner Says

    Paramount Home Video will release “Ghost” March 21 with a wholesale price that equates to $100 retail, according to published reports. Details of what’s expected to be an aggressive marketing campaign are scheduled to be announced Jan. 31. Paramount’s plans for the boxoffice smash have been the subject of speculation for months. Sources said the […]

  • Tiffany Haddish Girls Trip

    Tiffany Haddish Joins Ike Barinholtz in Satirical Thriller 'The Oath'

    Paramount Home Video will release “Ghost” March 21 with a wholesale price that equates to $100 retail, according to published reports. Details of what’s expected to be an aggressive marketing campaign are scheduled to be announced Jan. 31. Paramount’s plans for the boxoffice smash have been the subject of speculation for months. Sources said the […]

  • Redbox On Demand - Roku

    Redbox Launches Digital Movie and TV Service, Without Disney Titles

    Paramount Home Video will release “Ghost” March 21 with a wholesale price that equates to $100 retail, according to published reports. Details of what’s expected to be an aggressive marketing campaign are scheduled to be announced Jan. 31. Paramount’s plans for the boxoffice smash have been the subject of speculation for months. Sources said the […]

  • Nabil Ayouch Talks Taboos, Arab Youth,

    Nabil Ayouch: ‘No Subject Should be Taboo in the Arab World’

    Paramount Home Video will release “Ghost” March 21 with a wholesale price that equates to $100 retail, according to published reports. Details of what’s expected to be an aggressive marketing campaign are scheduled to be announced Jan. 31. Paramount’s plans for the boxoffice smash have been the subject of speculation for months. Sources said the […]

  • Gabrielle Carteris

    SAG-AFTRA President Gabrielle Carteris: 'People Are Feeling Empowered'

    Paramount Home Video will release “Ghost” March 21 with a wholesale price that equates to $100 retail, according to published reports. Details of what’s expected to be an aggressive marketing campaign are scheduled to be announced Jan. 31. Paramount’s plans for the boxoffice smash have been the subject of speculation for months. Sources said the […]

  • Dubai Studio: Patrick Stewart Talks Unconventional

    Patrick Stewart on ‘Star Trek’: The ‘Highlight That Had the Biggest Impact on My Life’

    Paramount Home Video will release “Ghost” March 21 with a wholesale price that equates to $100 retail, according to published reports. Details of what’s expected to be an aggressive marketing campaign are scheduled to be announced Jan. 31. Paramount’s plans for the boxoffice smash have been the subject of speculation for months. Sources said the […]

More From Our Brands

Access exclusive content