In its first exec realignment since being bought by Matsushita, MCA named v.p./controller RICHARD BAKER chief financial officer, succeeding HAROLD HAAS. Haas, a 35-year MCA veteran, remains as v.p. and treasurer. An MCA spokeswoman said the realignment has no relationship to the Matsushita buyout. Instead, it reflects the expanding and complex nature of MCA’s business, she said. Assistant controller DENNIS DALLARA succeeds Baker as controller. MCA also has appointed DAVID R. HANCOCK, formerly a partner with Price Waterhouse, to the new post of v.p. of financial operations.

BRIAN HENSON, eldest son of the late Jim Henson and the candidate who had been considered most likely to follow in the Muppet creator’s footsteps, last week was named prexy of Los Angeles-based Jim Henson Prods. and its parent firm, Henson Associates. DAVID LAZER, who had served as acting president of the family-owned firm since Henson’s death last May, will remain a board member and an “active consultant” to the company. Brian Henson spent most of the past decade working on film and tv projects as performance head at the company’s London shop. His sister CHERYL HENSON, a puppeteer and designer, has been named v.p. of creative affairs for Children’s Television Workshop, which produces “Sesame Street.” Among the other siblings, LISA HENSON, will remain senior v.p. of production at Warner Bros.

RICHARD TAYLOR has left Rogers & Cowan after four years as prez/CEO of the entertainment pubrel firm. His resignation followed a lengthy discussion between Taylor and Charles Jones, managing director of R& C’s parent company, Shandwick PLC, which bought the firm in 1987. TH0MAS A. TARDIO, exec v.p. of the company’s entertainment operations and former chief financial officer, has assumed Taylor’s post. R& C has laid off eight staffers recently, including KAY DANGAARD, senior v.p. of corporate entertainment since November 1988.

HOMEVIDEO

Filling two new posts at VPI-Videfilm Producers. ROBERT SCHNEIDER has been appointed manager of sales and operations. The recent grad of New York U.’s Tisch School of the Arts was assistant to the line producer on “Saturday Night Live.” NANCY HOCHMAN, formerly an assistant with the William Morris Agency’s tv department, has been tapped manager of acquisitions and administration.

Live Home Video has appointed KEVIN KASHA, formerly national sales manager for Vestron, director of sales, while STEVE NURME and SCOTT FIELDS were tapped regional sales managers for Live’s Vestron Video.

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