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Alaska Cities Lead VCR Usage; San Fran Next

The top two markets in the country for VCR penetration are in Alaska: Fairbanks, with 88.7%, and Anchorage, with 83.9%. Both figures are substantially higher than the national average.

Figures are as of November 1990 via Nielsen Media research.

VCR penetration in U.S. tv households reached 70.2% in November 1990, up 4.9% over July 1989.

New York, the No.1 market area in total tv households, showed 74% of the 7,043,790 house-holds with VCRs. Los Angeles, next market in tv households, had a VCR penetration of 75.4%.

In order of VCR penetration, the top 20 markets via the survey, in addition to Fairbanks and Anchorage, were San Francisco/San Jose (78.7%); Las Vegas (78.1%); Washington, D.C. (76.9%); Seattle/Tacoma (76.5%); Sacramento/Stockton/Modesto (76.4%); and San Diego (75.7%).

Also, Santa Barbara/Santa Maria/San Luis Obispo (75.7%); Salt Lake City (75.5%); Burlington, Vt./Plattsburgh, N.Y. (75.5%); Los Angeles (75.4%); Baltimore (75.2%); Honolulu (74.9%); Rockford, III.; (74.7%); Detroit (74.5%); Atlanta (74.4%); New York (74%); Chicago (73.9%); Boston (73.9%).

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