The MGM lion will roar on a line of low-priced consumer electronics marketed by MGM/UA licensee American Electronics & Entertainment Corp.
At the recent Consumer Electronics Show in Las Vegas, AEE showed prototypes of a boombox, a compact audio stack-system and a home karaoke player, each displaying the trademarked MGM logo. Delivery is planned for the second quarter.
The New Jersey-based AEE was founded in 1988 and shortly thereafter licensed consumer electronics rights to the MGM name and logo. Until now, AEE has only marketed blank videocassettes under the MGM name.
Joe Marziotti, v.p. of AEE, said the blank tape sells through mass merchants, video chains and grocery chains and that the electronics will be offered to the same distribution and retail channels.
AEE was founded by three partners, though it currently is wholly owned by CMC, a Taiwanese tape manufacturer and source of the MGM blank videocassettes. Marziotti said the MGM license lasts “quite a few years” and is not affected by the Pathe purchase of MGM/UA.