The students of Medfield College unintentionally zap the laws of nature with unexpected and sometimes hilarious results. Through a lab accident, they concoct a scientific formula which gives people superhuman strength, a spoof on vitality and energy claims of cereal companies.
The script rivets on situation of the school’s reputation and financial stability tied in with sale of the formula to a cereal outfit and participating in an intercollegiate weight-lifting contest. The other team is sponsored by a rival cereal concern, acknowledgedly the No. 1 because of its previous success in out-publicizing the merits of its product.
Joe Flynn, who died just after pic was finished, is the sputtering college dean, faced with the threat by the college board that he’s through unless he can create a financial turn-around and Kurt Russell is the student responsible for the formula and Cesar Romero cops a hand as the slick heavy.