3-D could make comeback

GOOD MORNING: Here’s the public’s answer to the future of 3-D: Of the hundreds we queried at the Hollywood Paramount, nine out of ten want to see more 3-D’s. With glasses raised high, patrons toasted the presentation. Even the kids said they’d be willing to spend a buck to buy better-fitting, permanent glasses. Teen-agers want bigger and better gimmicks. Most adults admit “House of Wax” is the first film they’ve seen in months … Three-D and the exploitation dragged them in and they say they’ll be back.

June Haver follows the daily Hollywood doings and is interested in all the marriages, divorces, etc. She writes for games and puzzles for the recreation hour, but adds, “Please, no Bingo games” … Patti Lewis, in the Shirley Booth role, got the biggest hand at the house premiere of “Come Back, Little Shiksa.” Jerry Lewis presented “Patricks” to the original cast — and to Hal Wallis “for having the guts to stick his money in a sure success” … Piper Laurie’s South African trip is canceled. She’s a sick petunia after her second Korean jaunt and doctors have ordered her to bed for a month. Piper never squawked while entertaining the boys. Nice girl … No Sport Dept.: The guy who stole a watch from the UI commissary showcase. George Bole contributed the prize for the studio golf tourney … “Alaskan Seas,” Paramount’s next epic, will be shot in 2-D, black and white. Reason: “Spawn of the North” stock will be used … “Flame and the Flesh” is Joe Pasternak’s 50th film. Happy something-or-other … Susan Zanuck may follow Marti Stevens at Mocambo. Aren’t any of the Freeman boys getting up a dog act? … Ray of hope for one of Hollywood’s closed theatres. “Julius Caesar” will choose a small one for an expected year’s run.

Aren’t Lucille Ball and Desi Arnaz carrying their endorsements a little too far? Their caricatures even adorn “potty” seats … TV’s fast and graphic newscasting is changing the reporter’s job, says INS’ Lee Ferrero. Instead of the “what,” the “why” must now be written … No faith in the new generation dept.: “Six hundred girls enrolled as junior hostesses at USO Hollywood-YWCA center are asked to begin a new course of instruction in the art of entertaining enlisted men.” (Citizen News) … Judy Holliday is down to fighting weight and reports for the start of “A Name for Herself” on May 18th in widescreen 3-D … Jennifer Jones went under wraps for cheesecake shots of “Beat the Devil,” so Gina Lollapalooza, who loves pastry shots, will get all the ad space … Betty Clooney may join sister Rosie at Paramount. She returns for a test this summer … Rita Hayworth’s stand-in, Grace Godino, has the lead in “A Streetcar Named Desire” at the Santa Monica Theater Guild … Benny Goodman’s June 5th deal at the Hollywood Bowl is unsigned, awaiting his recovery.

INSIDE 20TH: Vic Mature and Henry Koster aren’t tuned in on the same channel. Between “Robe” takes, Vic heads to his store to sell TV sets … Employee-stockholders are being phoned-polled to remind them of the proxy fight. Who needs reminding? … One jokester (there were tears in his eyes) said if the studio went it would be subdivided for housing … Darryl may be proud of his private projection room, but Marilyn Monroe thinks the small screen version of CinemaScope is a flop. Depth illusion and focus are lost, she says … Rory Calhoun didn’t get “Prince Valiant” because, he was told, “You’re too old.”

The Guy Madison-Gail Russell reconciliation is imminent … It’s a boy for Joan and Garwood Van … Jane Russell’s next at RKO is “French Line” … Dick Burton suggests if “the colonies” ever rejoin Great Britain that Hollywood be made the Capitol. Then, he says, the Coronation could be held at Grauman’s. And Elizabeth could thank “all the little people for making this possible” … The only thing Susan and Jess Barker brought home from Europe: “Our paid hotel bills. We didn’t have any money left to buy anything” … Heard Pete Smith received several TV network offers. “Doesn’t everybody get them?” he asked. Pete won’t leave Metro … The Roz Russell role in “Wonderful Town” national company will be picked up by Alexis Smith, Judith Evelyn or Janis Carter … Herman Hover plans to produce a musical TV show, but not from Ciro’s … Bob Cummings will do both play and film versions of “Midsummer” in England in midsummer … Sammy Cahn says he’s buying up roller coasters in the east to cover the 3-D market.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety