Except for a four-minute, censorably costumed dance by Jane Russell, this is a rather mild, gabby, fashion parade in 3-D.
The plot is the long-worked one about a rich girl who wants to be loved for herself and goes incognito as a working frail to find the right man. It’s an okay basis for a musical if ingenuously handled, but there is little of the imaginative displayed in Lloyd Bacon’s direction or in the screenplay by Mary Loos and Richard Sale [based on a story by Matty Kemp and Isabel Dawn]. Once in a while a snappy quip breaks through the long passages of verbiage that strain too hard to be smart talk. And in line with the film’s principal concern, these snappy quips are bosom-conscious.
Russell is an eye-pleaser, and she can be a good musical comedy actress (Gentlemen Prefer Blondes) when given material and direction. Gilbert Roland’s suave way with the ladies helps his character of the French lover who pursues oil-rich Russell for herself, not her millions.