Review: ‘On the Avenue’

On the Avenue is no sock but has attractive personalities in Dick Powell, Madeleine Carroll, Alice Faye, and the ever-funny Ritz Brothers. It needs, however, all the tuneful support it can get from the Irving Berlin score.

On the Avenue is no sock but has attractive personalities in Dick Powell, Madeleine Carroll, Alice Faye, and the ever-funny Ritz Brothers. It needs, however, all the tuneful support it can get from the Irving Berlin score.

Avenue tells of Powell starred in his own revue which satirizes ‘the richest girl in the world’ (Carroll). In pique, she eventually buys up the entire production just to jazz up a romantic (stage) scene for Powell. The breakup scene of the romance revolves about the madcap Ritzes doing a scat version of ‘O Chi-Chornia’.

Alice Faye is almost a walk-through as the unrequited backstage amour de Powell but she socks ’em with ‘This Year’s Kisses’ and ‘Slumming on Park Avenue’. George Barbier glares through the proceedings as the papa of the richest girl in the world whom Powell caricatures onstage.

On the Avenue

Production

20th Century-Fox. Director Roy Del Ruth; Producer Gene Markey (assoc.); Screenplay Gene Markey, William Conselman; Camera Lucien Andriot; Editor Allen McNeil; Music Arthur Lange (dir.); Art Director William Darling, Mark-Lee Kirk

Crew

(B&W) Available on VHS. Extract of a review from 1937. Running time: 90 MIN.

With

Dick Powell Madeleine Carroll Alice Faye Ritz Bros. George Barbier Alan Mowbray
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