In The Love Parade, second starring talker for Maurice Chevalier, Paramount has its first original screen operetta production whose story is more than made up in magnificence of sets and costumes, tuneful music, subtlety of direction, comedy and general appeal. It’s a fine, near-grand entertainment.
At the outset the Chevalier personality is put to the fore in the manner the Parisian music-hall star knows best.
In Jeanette MacDonald, ingenue prima donna from Broadway, Chevalier has an actress opposite who all but steals the picture.
The story says that the philandering Parisian, brought back to Sylvania, ruled by MacDonald, because of his scandalous affairs as a military attache in France’s capital, must, in accepting marriage to the queen, keep his fingers out of all matters of state and be subject to her own commands.
The wedding is an extravaganza, with one of the largest sets ever built, but musically lacks the punch of other scenes.
Guy Bolton wrote the libretto for Love Parade [from the play The Prince Consort by Leon Xanrof and Jules Chancel].
It can be said that this is the first true screen musical.
1929/30: Nominations: Best Picture, Director, Actor (Maurice Chevalier), Cinematography, Art Direction, Sound