It is one of those pretty little Cinderella stories where the poor shop girl marries the wealthy owner of the big department store in which she works. Elinor Glyn makes her debut as a picture actress.
But you can’t get away from this Clara Bow girl. She certainly has that certain ‘It’ for which the picture is named, and she just runs away with the film.
Antonio Moreno looks just about old enough to fall for the Bow type of flapper, in fact, just a little too old and ready to fall. William Austin is immense and furnishes the greater part of the laughs.
It starts in a department store, where the father has just turned the business over to the son. His pal comes in to congratulate him and makes a tour of inspection with him. He is all het up over the Glyn story of ‘It’ in a magazine and starts looking for ‘It’ among the shop girls, ending up with being sure that he has found ‘It’ in Betty Lou (Bow).